About Business Management
Successful businesses, no matter what they sell, have at least one thing in common: they need to
be well managed. Successful business administration, however, is not a narrow set of skills.
Managers must be able to analyze economic opportunities, predict outcomes, and implement business
decisions. They need to be literate in the worlds of accounting, economics, law, ethics, and
information technology - all to navigate an ever-changing business world.
The business management major, the central program of Lakeland's Business Division, produces
graduates with this wide range of skills and expertise. Its core set of classes introduces students
to the major fields within business and economics, while offering an opportunity to "focus" on a
particular area of business without heavily committing to it.
This broad-based business major opens doors into marketing and finance, as well as leadership
positions in private industry, government, and nonprofit organizations. In its comprehensiveness
and commitment to developing problem-solving and decision-making skills, the business management
program is designed to help its graduates succeed anywhere.
Students who major in Business Management will be able to:
- utilize the central principles of business and business administration, ranging from key
theories and issues to specialized rules and operations;
- understand the structures and institutions of the American and world economic systems,
specifically as they relate to the business world;
- comprehend the various ways in which people use their resources to achieve personal,
business, and social objectives;
- communicate business and economic information to stakeholders in a clear and
professional manner; and
- appreciate and abide by the ethical and legal rules by which business entities relate to
one another and to society.