Marketing
People who work in marketing have two interrelated
jobs - to sell a client what he or she is looking to buy, and to get a
client to want what they have to sell. The real art or marketing comes
in the various ways that marketers meet these two goals. Marketing is
involved in all phases of production, from conception to packaging, pricing
to promotion. Someone has to do that research, come up with those ideas,
and pick that product name.