About Marketing
People who work in marketing have two interrelated jobs - to sell to clients what they are looking to buy, and to get clients to want what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. Marketing is involved in all phases of production, from conception to packaging, pricing to promotion. Someone has to do that research, come up with those ideas, and pick that product name.
A Lakeland degree in marketing allows the graduate to enter this dynamic field with a solid foundation in economic theory, management, and consumer behavior underfoot.
Students who major in Marketing will be able to:
- understand and use the central principles, theories, and rules of marketing as both a field of study and a practical skill;
- comprehend the ways in which economic institutions and behavior at various levels - personal, business, and social - influence and, indeed, determine the practice of marketing;
- appreciate the role of marketing in the larger context of business organizations;
- communicate business and economic information to stakeholders in a clear and professional manner; and
- respect and abide by the ethical and legal rules by which business entities relate to one another and to society.
Marketing Faculty
To learn more about Lakeland's Marketing faculty, follow the link associated with their name.
James Kudek
Mr. James Kudek, Associate Professor of Business Administration, has been a member of the faculty since 1982. He teaches courses in business administration and accounting and is especially...Read more about James Kudek
Scott Niederjohn
Dr. M. Scott Niederjohn, Kohler Charitable Trust Assistant Professor of Business Administration, joined the faculty in 2004. Dr. Niederjohn teaches a number of undergraduate economics courses,...Read more about Scott Niederjohn
Abe Qastin
Mr. Abdul Qastin, Bemis Professor of Accounting, joined the faculty in 1985. Qastin participates regularly in the International MBAA conference. In his spare time, he volunteers at his church and...Read more about Abe Qastin
Did You Know?
- Recently, 100% of Lakeland marketing grads have found job placement in their field of interest
- Internship opportunities exist in area companies to augment the classroom learning experience
