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About Marketing

Lakeland College student focuses during class

People who work in marketing have two interrelated jobs — to sell to clients what they are looking to buy and convince clients to want what is available for sale. The real art of marketing draws from the various ways marketers meet these two goals. Marketing is involved in all phases of production, from conception to packaging, pricing, and promotion. Someone has to do that research, come up with those ideas, and pick that product name.

A Lakeland degree in marketing allows the graduate to enter this dynamic field with a solid foundation in economic theory, management, and consumer behavior.

Students who major in marketing will be able to:

  • understand and use the central principles, theories, and rules of marketing as both a field of study and a practical skill;
  • comprehend the ways in which economic institutions and behavior at various levels — personal, business, and social — influence and, indeed, determine the practice of marketing;
  • appreciate the role of marketing in the larger context of business organizations;
  • communicate business and economic information to stakeholders in a clear and professional manner; and
  • respect and abide by the ethical and legal rules by which business entities relate to one another and to society.

Marketing Faculty

Click the links below to learn more about Lakeland's marketing faculty.

 

James Kudek

Mr. James Kudek, Associate Professor of Business Administration, has been a member of the faculty since 1982. He teaches courses in business administration and accounting and is especially...
Read more about James Kudek
Scott Niederjohn

Scott Niederjohn

A noted state economist, Business Division Chair Scott Niederjohn is one of the nation's top advocates for adding economic education to K-12 curriculum. Since joining Lakeland's faculty in 2004,...
Read more about Scott Niederjohn
Abe Qastin

Abe Qastin

Mr. Abdul Qastin, Bemis Professor of Accounting, joined the faculty in 1985. Qastin participates regularly in the International MBAA conference. In his spare time, he volunteers at his church and...
Read more about Abe Qastin

Did You Know?

  • Recently, 100% of Lakeland marketing grads have found job placement in their field of interest
  • Internship opportunities exist in area companies to augment the classroom learning experience