Lakeland College

About Marketing

People who work in marketing have two interrelated jobs - to sell to clients what they are looking to buy, and to get clients to want what is available for sale. The real art of marketing comes in the various ways that marketers meet these two goals. Marketing is involved in all phases of production, from conception to packaging, pricing to promotion. Someone has to do that research, come up with those ideas, and pick that product name.

A Lakeland degree in marketing allows the graduate to enter this dynamic field with a solid foundation in economic theory, management, and consumer behavior underfoot.

Students who major in Marketing will be able to:

• understand and use the central principles, theories, and rules of marketing as both a field of study and a practical skill;
• comprehend the ways in which economic institutions and behavior at various levels - personal, business, and social - influence and, indeed, determine the practice of marketing;
• appreciate the role of marketing in the larger context of business organizations;
• communicate business and economic information to stakeholders in a clear and professional manner; and
• respect and abide by the ethical and legal rules by which business entities relate to one another and to society.