Traditional Undergraduate Program > Academics > Degree Programs

Marketing Major

(65 semester hours)

  • ACC 210 Accounting Principles
  • ECN 220 Principles of Macroeconomics
  • ECN 230 Principles of Microeconomics
  • BUS 200 Business & Professional Protocol (2 semester hours)
  • BUS 280 Business Information Processing
  • BUS 300 Business & Professional Rhetoric (Writing Intensive)
  • BUS 330 Management Principles
  • BUS 340 Principles of Business Finance
  • BUS 350 Marketing Principles
  • BUS 360 Business/Economic Statistics
  • BUS 384 New Product Management
  • BUS 388 Integrated Marketing Communications
  • BUS 389 Pricing and Financial Management
  • BUS 405 Internship in Marketing
  • BUS 410 Business Law I
  • BUS 425 Retail Management
  • BUS 445 Logistics and Supply Chain Management
  • BUS 485 Marketing Management
  • BUS 490 Leadership, Ethics & Decision Making
  • MAT 220 Probability and Statistics
  • Two courses (6 semester hours) of divisionally-approved electives

Courses selected to meet this requirement may not be used to meet requirements of another business major or minor.

Lakeland Marketing students find careers in:

  • Sales
  • Colleges and Universities
  • Manufacturing Management
  • Banking and Finance
  • And many more...