Lakeland College

Marketing Major

(65 semester hours)

• ACC 210 Accounting Principles
• ECN 220 Principles of Macroeconomics
• ECN 230 Principles of Microeconomics
• BUS 200 Business & Professional Protocol (2 semester hours)
• BUS 280 Business Information Processing
• BUS 300 Business & Professional Rhetoric (Writing Intensive)
• BUS 330 Management Principles
• BUS 340 Principles of Business Finance
• BUS 350 Marketing Principles
• BUS 360 Business/Economic Statistics
• BUS 384 New Product Management
• BUS 388 Integrated Marketing Communications
• BUS 389 Pricing and Financial Management
• BUS 400 Business Internship
• BUS 410 Business Law I
• BUS 425 Selling and Retail Management
• BUS 445 Logistics and Supply Chain Management
• BUS 485 Marketing Management
• BUS 490 Leadership, Ethics & Decision Making
• MAT 220 Probability and Statistics
• Two courses (6 semester hours) of divisionally-approved electives

Courses selected to meet this requirement may not be used to meet requirements of another business major or minor. Courses selected from divisions other than the Business Administration Division may be used to satisfy this requirement—contact the chair of the Business Administration Division or the Registrar for approval.