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Marketing Undergraduate Degree

Required Coursework (60 semester hours)

All courses listed are 3 semester hours unless otherwise indicated.

ACC 210 Accounting Principles
ECN 220 Principles of Macroeconomics
ECN 230 Principles of Microeconomics
BUS 280 Business Information Processing
BUS 300 Business and Professional Rhetoric (Writing Intensive)
BUS 330 Management Principles
BUS 340 Principles of Business Finance
BUS 350 Marketing Principles
BUS 360 Business & Economic Statistics
BUS 384 New Product Management
BUS 388 Integrated Marketing Communications
BUS 389 Pricing and Financial Management
BUS 410 Business Law I
BUS 425 Selling and Retail Management
BUS 445 Logistics and Supply Chain Management
BUS 485 Marketing Management
BUS 490 Leadership, Ethics & Decision Making
MAT 220 Probability and Statistics

General Studies (39 semester hours)

Basic Skills   GEN 102 Mathematics Workshop
  or MAT 130 Intermediate Algebra
Rhetorical Development   GEN 110 Expository Writing
    GEN 112 Persuasive Writing
Quantitative Analysis This General Studies requirement will have been met once the student has successfully
completed MAT 220 Probability and Statistics, a requirement for the Marketing major.
Scientific Experience   GEN 183 Natural Science
Artistic Experience   ART 263 Art History I
  or ART 264 Art History II
  or MUS 120 Music History & Appreciation
American Studies   CRJ 140 Intro. to Criminal Justice
  or ENG 220 Intro. to American Literature
  or POL 221 American Government I
  or POL 222 American Government II
Cross-Cultural Studies   HIS 102 World History II
Societal Studies This General Studies requirement will have been met once the student has successfully
completed ECN 220 Principles of Macroeconomics, a requirement for the Marketing
major.
Religious Studies   REL 132 Religion in America
  or REL 232 Eastern Religious Traditions
  or REL 233 Western Religious Traditions
Interdisciplinary Studies   GEN 130 CORE I: Knowing the Self
(freshman level)
    GEN 3XX CORE II: Exploring the Human Condition
(junior level)
    GEN 4XX CORE III: Shaping the Future
(senior level)

Electives (6 semester hours)

Six (6) semester hours of approved electives; courses selected to meet this requirement may not be used to meet requirements of another Business Division major or minor.

The Marketing Bachelor of Arts (B.A.) degree is currently offered at all of the Lakeland College Kellett School Centers, and through Lakeland College Online™. Most courses are also offered BlendEd®.

Central Wisconsin Center

Chippewa Valley Center

Fox Cities Center

Green Bay Center

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Milwaukee Center

Sheboygan Center

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