Lakeland University

Sport Management and Leadership


Do you see yourself founding and directing a select-level youth basketball or soccer league? Perhaps you'd like to work in sports information for a college or pro team, or at a golf or tennis resort. Maybe you love the idea of planning sports activities for youngsters at a YMCA or Boys & Girls Club. Or helping NFL players reach their peak.

If any of these sports-oriented career paths appeal to you, Lakeland's Sport Management and Leadership major can put you directly on it.

One of the strengths of this major is its five emphases:

  • Athletic coaching
  • Communication
  • Hospitality management
  • Non-profit management
  • Strength and conditioning

Each emphasis shares core courses with the others, but branches out to slide into its own specialty track. The coaching emphases is self-explanatory. The communication track could lead to public relations and marketing jobs in sports. The hospitality management emphasis links nicely with the area's booming golf industry and the non-profit management emphasis prepares students to serve the YMCA or Boys & Girls Club, among other non-profits that delve into fitness or wellness. Strength & Conditioning can lead to careers spanning from becoming a personal trainer to working with college and pro athletes to maximize their performance.

"Sports and exercise are multi-billion-dollar industries," said April Arvan, Lakeland's associate professor of exercise science and sport studies. "We are helping pinpoint a variety of careers for our students."



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