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Lakeland business students among best in worldwide competition

Several Lakeland College business students were among the best in the nation this semester for their work on a worldwide simulation game used by thousands of schools across the country.

Two teams of students enrolled in Lakeland's Global Marketing and Management Strategies course were ranked in the top 100 worldwide five times among the 2,879 teams from 152 college and universities involved in the GLO-BUS competition, a web-based business simulation game.

Deana Kurtovic and Anthony Ellinger tied for first place overall in their final week of competition. They also placed 48th in earnings per share and 51st with their company's stock price (a cumulative effort of seven weeks playing the game).

"Deana and Anthony's effort was the first time we had a team tie for first place," said Jim Dagley, the instructor of the course. "It's quite an achievement, to say the least, and they were excited to be invited to compete in a select worldwide competition reserved for exceptional performances."

Laurine Achieng, Emma Drake and Darrel Webster placed in the top 100 three different times this semester.

Kurtovic and Ellinger are seniors from Sheboygan both majoring in international business. Kurtovic is also majoring in German. Drake is a senior from Beaver Dam majoring in business management, Achieng a senior from Kenya majoring in accounting and international business and Webster a senior from Milwaukee majoring in marketing.

GLO-BUS is a completely online exercise where teams of students run a digital camera company in head-to-head competition against companies run by other class members. Company operations parallel those of actual digital camera companies. Just as in the real-world, companies compete in a global market arena, selling digital cameras in four geographic regions ' Europe-Africa, North America, Asia-Pacific, and Latin America.

Company co-managers must make up to 42 decisions a week relating to R&D, component usage, camera performance, product line breadth, production operations, work force compensation, outsourcing, pricing, sales and marketing, finance, and corporate citizenship and social responsibility. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation and credit rating.

"This competition asks them to take the knowledge they've learned throughout their time in Lakeland's business courses and integrate it to position their product and their business," Dagley said. "Having two Lakeland teams place a combined five times in the top 100 in a matter of seven weeks is a point of pride for the college and certainly speaks volumes of the Lakeland educational experience."

For more information about the game, visit www.glo-bus.com.

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