Marketing Snapshot of Success
Name: Maria Santelli
Hometown: Pleasant Prairie, Wis.
Title: Events coordinator/marketing specialist
Business: Scil Animal Care Company
During her time at Lakeland College, Maria was involved in numerous extracurricular activities. She played on the soccer team, held two on-campus jobs, helped produce a TV commercial, served on committees and helped organize and staff various school events.
“At Lakeland, you are encouraged to do many things, and being able to balance all of them really helps prepare you well for the future,” says Maria.
Maria graduated with a double major in business and marketing in 2010, then interned in the Lakeland College marketing department while working on her MBA – which she received in 2012.
Her versatility and the ability to multi-task – a trait she honed at Lakeland – continue to serve Maria well at Scil Animal Care Company, a world leader in veterinarian equipment, imaging, diagnostics and education. Her role is multi-faceted and growing.
At Scil’s U.S. headquarters in Gurnee, Ill., Maria is in charge of organizing, monitoring and trouble-shooting Scil’s presence at more than 30 trade shows a year. In addition to handling the numerous and often complicated logistics (booth size, third-party vendors, shipping of booth materials, etc.), Maria analyzes attendance at each show and tracks sales leads and actual sales generated from each show.
Maria also works with Scil’s marketing manager, helping to plan continuing education seminars for veterinarians. In addition, she helps create a quarterly newsletter that is distributed to veterinarians, and she helps design various other marketing materials. She recently played a key role in creating an interactive return on investment calculator that Scil’s customers can use when considering purchasing Scil equipment or services.
“I’m always up for learning and doing new things,” she says.