The Lakeland College marketing undergraduate degree provides excellent preparation for students who wish to specialize in the marketing dimensions of modern business, or who will seek positions in marketing research.

Marketing explores consumer needs and desires for products and services and their willingness and ability to pay for them. It is a study of the various strategies used to attract and motivate people to buy or subscribe to a product or service.

Availability

The Marketing Bachelor of Arts (B.A.) degree is currently offered at all of the Lakeland College Kellett School Campus Locations, and through Lakeland College Online™. Most courses are also offered BlendEd®.

• Central Wisconsin Campus
• Chippewa Valley Campus
• Fox Cities Campus
• Green Bay Campus
• Madison Campus
• Milwaukee Campus
• Sheboygan Campus
• Lakeland College Online

For a list of degree requirements and courses, click here