Marketing Undergraduate Degree

General Studies

Upon completion of the requirements for the Bachelor of Arts degree through the Lakeland College Kellett School of Adult Education, degree-earning students will have:

• earned at least 120 semester hours of college credit, with a minimum of 36 semester hours having been earned through Lakeland College;
• satisfied the requirements of at least one academic major;
• completed the general studies requirements; and
• maintained a cumulative 2.0 grade-point-average in both the major and in all coursework taken at Lakeland College.
  

The Lakeland College Kellett School of Adult Education’s liberal arts component enables students to develop the necessary skills and knowledge to:

• communicate clearly
• inquire methodically
• evaluate rationally
• reason validly

These skills are developed through courses in:

• Distributional Studies, which develop knowledge in areas outside the major; and
• Interdisciplinary Studies, which encourage the integration of knowledge and values.

Required Coursework (60 semester hours)

All courses listed are 3 semester hours unless otherwise indicated. *

ACC	210	Accounting Principles
ECN	220	Principles of Macroeconomics
ECN	230	Principles of Microeconomics
BUS	280	Business Information Processing
BUS	300	Business and Professional Rhetoric (Writing Intensive)
BUS	330	Management Principles
BUS	340	Principles of Business Finance
BUS	350	Marketing Principles
BUS	360	Business & Economic Statistics
BUS	384	New Product Management
BUS	388	Integrated Marketing Communications
BUS	389	Pricing and Financial Management
BUS	410	Business Law I
BUS	425	Retail Management
BUS	445	Logistics and Supply Chain Management
BUS	485	Marketing Management
BUS	490	Leadership, Ethics & Decision Making
MAT	220	Probability and Statistics

* Six (6) semester hours of divisionally approved electives are also required. Courses selected to meet this requirement may not be used to meet requirements of another Business Division major or minor.

General Studies (39 semester hours)

Basic Skills		MAT	130	Intermediate Algebra
Rhetorical Development		GEN	110	Expository Writing
		GEN	112	Persuasive Writing
Quantitative Analysis	This General Studies requirement will have been met once the student has successfully completed MAT 220 Probability and Statistics, a requirement for the Marketing major.
Scientific Experience		GEN	183	Natural Science
Artistic Experience		ART	263	Art History I
	or	ART	264	Art History II
	or	MUS	120	Music History & Appreciation
American Studies		CRJ	140	Intro. to Criminal Justice
	or	ENG	220	Intro. to American Literature
	or	POL	221	American Government I
	or	POL	222	American Government II
Cross-Cultural Studies		HIS	102	World History II
Societal Studies	This General Studies requirement will have been met once the student has successfully completed ECN 220 Principles of Macroeconomics, a requirement for the Marketing major. Other options include:
		PSY	200	General Psychology
	or	SOC	100	Introduction to Sociology
	or	PHI	232	Ethics
Religious Studies		REL	132	Religion in America
	or	REL	232	Eastern Religious Traditions
	or	REL	233	Western Religious Traditions
Interdisciplinary Studies		GEN	130	CORE I: Knowing the Self (freshman level)
		GEN	3XX	CORE II: Exploring the Human Condition (junior level)
		GEN	4XX	CORE III: Shaping the Future (senior level)