People who work in marketing have two interrelated jobs — to sell to clients what they are looking to buy and convince clients to want what is available for sale. The real art of marketing draws from the various ways marketers meet these two goals. Marketing is involved in all phases of production, from conception to packaging, pricing, and promotion. Someone has to do that research, come up with those ideas, and pick that product name.

A Lakeland degree in marketing allows the graduate to enter this dynamic field with a solid foundation in economic theory, management, and consumer behavior.

Students who major in marketing will be able to:

• understand and use the central principles, theories, and rules of marketing as both a field of study and a practical skill;
• comprehend the ways in which economic institutions and behavior at various levels — personal, business, and social — influence and, indeed, determine the practice of marketing;
• appreciate the role of marketing in the larger context of business organizations;
• communicate business and economic information to stakeholders in a clear and professional manner; and
• respect and abide by the ethical and legal rules by which business entities relate to one another and to society.

Major Requirements

Student As Practitioner

Scholarships

Faculty

Career Areas